YES! YELP ELITE SQUAD
The Challenge - Deep analysis proved that Yelp's revenue was directly correlated with a developed metric called the EAC or Elite Active Contributors. As a brand and product, Yelp was widely known, but the power contributor program (Yelp Elite Squad) had significantly less awareness.
Background: The YES! Campaign was launched highlighting Yelp's finest role models and the perks of being admitted to this exclusive group of users. This omnichannel campaign worked cross-functionally with a number of stakeholders with many deliverables from photos, to copy, to film.
Role: Strategy Development, Community Engagement, Digital Marketing
Business Outcome: The influencer series was a major success, generating positive impact across several key metrics.
+300% growth in Yelp Elite Squad applications, indicating a heightened interest in joining this exclusive community.
+350% increase in Elite Active Reviewers, showing a substantial rise in content generation and user engagement.
+250% boost in social media mentions related to the Elite Squad, enhancing Yelp's online presence.
+400% increase in business participation on the platform, as more businesses sought to engage with Elite Squad members.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.