Weber Grill Ambassadors

The Challenge - The task was to broaden our reach and enhance engagement with a younger demographic who predominantly consume content via social media platforms.

Role: Brand Strategist, Creative Director, Producer, and Influencer Manager, I was at the forefront of this challenge.

Business Outcome: Through my strategic planning and creative direction, the influencer series was a phenomenal success. It generated millions of impressions, significantly amplified engagement, and expanded our social media following. The campaign also repositioned Weber as a contemporary and approachable brand, driving sales and nurturing brand loyalty among the younger demographic.