Holiday
Weber Inc. - More Weber work (here)
The Challenge - Wanted to expand its reach and engagement with a younger demographic, who were more likely to consume content through social media platforms.
Role: As the Brand Strategy, Creative Direction, Producer, and Influencer Manager
Business Outcome: The influencer series was a major success, generating millions of impressions and driving significant increases in engagement and social media following. The campaign also helped to establish Weber as a more modern and approachable brand, which helped to drive sales and increase brand loyalty among younger consumers.
Support
The Challenge - There were a record number of customer service inquiries so I pitched this library of content from grill assembly to troubleshooting closing the loop for CSA's and making tickets more efficient to field.
Role - Content/Community Strategist, Project Manager, Producer, Editor, Camera
Business Impact - Sharp increases to CSS and thousands of dollars in production costs were saved by batch producing.
Storytelling
The Objective - Weber wanted to tell unique stories of grillers across different backgrounds to highlight the brand’s commitment to DE&I and emphasize it’s position of discovery.
Role - Creative Director, Producer, Director, and Editor
Business Impact - well-received by audiences and stakeholders, generating positive publicity and establishing the brand as a leader in promoting DE&I initiatives. They also helped educate viewers about the importance of DE&I in business and society, inspiring them to appreciate diversity and inclusion. As a result, the videos drove engagement and loyalty among customers who appreciated the brand's commitment to promoting DE&I.
Product
The Challenge - There were a record number of customer service inquiries so I pitched this library of content from grill assembly to troubleshooting closing the loop for CSA's and making tickets more efficient to field.
Role - Content/Community Strategist, Project Manager, Producer, Editor, Camera
Business Impact - Sharp increases to CSS and thousands of dollars in production costs were saved by batch producing.