The Challenge - This startup was the very first peanut-butter flavored whiskey and when they saw a massive rise in popularity, big booze was close behind with numerous copycat products. This spot established a unique identity of "good different" in the whiskey space while highlighting as "The Original Peanut Butter Whiskey" and first to market.

Role - Brand Strategy, Creative Direction, Producer

Business Impact - Skrewball saw one of the largest growths of an alcohol product ever. Can you name any of the other peanut butter whiskeys?

Commercial

Digital Short Series

The Challenge - Skrewball hit the market just before COVID 19 and with a heavy experiential strategy totally shot, they had to shift focus to a socially distant strategy to establish their brand identity, engage younger audiences, and increase awareness.

Role - Brand Strategy/Development, Creative Direction, Producer, Editor, and you may even find me poorly acting in one of the pieces.

Business Impact - Skrewball was established as the first to market product in the now oversaturated peanut butter flavored whiskey space. They were positioned as innovators and “different” from other whiskey which helped propel the brand to be one of the fastest growing alcohol products of all time.