IBig
Big onion hospitality
The Challenge - Big Onion is a Chicago-based hospitatliy group operating 9 bars and restaurants in Chicago and Nashville. Their Gold Coast property (Hopsmith Tavern) underwent a remodel and they wanted a comedic way to both spread the word of the temporary closure as well as generate interest around the grand re-opening.
Role - Brand Strategy, Creative Direction, Producer, Editor
Business Impact - The venue sold out of reservations for the first month after reopening with 85% of the bookings directly resulting from this piece.
Hopsmith’s Remodel
Woodie’s Bomb Squad
The Challenge - Woodie’s Flat is a sports bar and restaurant in the Old Town neighborhood of Chicago looking for comedic assets to run as OTT ads with the goal of driving sales and brand awareness of their award-winning chicken wings.
Role - Brand Strategy/Development, Creative Direction, Writer, Producer, Editor
Business Impact - Brand recall increased by 15%, and aided brand recognition increased by 20%. Social media engagement increased by 30%, site traffic went up by 25%, and overall food sales improved by 10% during the campaign period. The overall ROI for the campaign measured at approximately 200%.